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Restaurants rethink menu strategy as snacking spreads

More consumers are eschewing lunch in favor of an afternoon snack

Consumers are saying later to lunch as they increasingly make more visits to restaurants during the afternoon snack daypart, at the expense of the mid-day meal.

According to the The NPD Group, visits to restaurants during snack occasions rose 3 percent in the year ended September 2016. Meanwhile, visits to restaurants at lunch fell 2 percent. Breakfast slowed, growing just 1 percent, and dinner was flat. 

“Snacking is growing at restaurants,” said NPD analyst

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Contact: Desiree Torres [email protected]

TAGS: Food Trends
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