Restaurants look ahead to Gen Z

Restaurants look ahead to Gen Z

After Millennials, operators brace for the impact of next-generation consumers

With Millennials emerging fully into the consumer landscape, restaurant operators are assessing the next big demographic group: Generation Z.

Members of Gen Z, born after 1995 or 1996, make up about a quarter of the U.S. population — eclipsing even Baby Boomers and Millennials in size, according to The Hartman Group, a market research firm.

Whether you call them Post-Millennials or the Homeland Generation, the eldest Gen Z’ers are just entering their 20s, a

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