Restaurants can still find growth opportunities at lunch

Restaurants can still find growth opportunities at lunch

Boloco and Fazoli’s share successful strategies for attracting business during the daypart

Despite shrinking visits to restaurants at lunch since the start of the recession, growth opportunities still exist, according to global market research firm The NPD Group.
     
“Lunch is the biggest meal of the foodservice industry, [but visits are] still flat or slightly negative,” said Bonnie Riggs, an analyst for Port Washington, N.Y.-based NPD. “It’s not just the slow recovery … It’s changing dynamics.”

Once upon a time, visiting a restaurant meant an hour brea

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