Restaurants adapt to middle-class consumers' cutbacks

Restaurants adapt to middle-class consumers' cutbacks

Beef ‘O’ Brady’s and Culver’s emphasize value and relevance as consumers cut spending.

Once upon a time, offering a good product at a fair price was a sound strategy for a restaurant. But, for the many restaurants that rely heavily on the middle class, that proposition is no longer good enough, say officials at market research firm The NPD Group.

New data from Pew Research and Port Washington, N.Y.-based NPD reveal that America’s middle class continues to shrink — and it’s having a notable impact on restaurant visits.

According to a January 2014 Pew Rese

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