Gift Cards

Restaurant gift cards gain favor with consumers

GiftCardRescue finds more people want cards for Darden Restaurants, Starbucks, more this holiday season

Consumers are increasingly looking to restaurant gift cards for holiday giving, with several brands in particular climbing up the wish-list ladder, according to a recent survey.

Cards from Darden Restaurants Inc., parent to the Red Lobster, Olive Garden and LongHorn Steakhouse chains, ranked No. 2 in the sixth annual survey of most-desired gift cards by GiftCardRescue, a Baltimore-based card-exchange company.

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TAGS: Marketing News
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