Report: Customer satisfaction with smaller chains rises

Report: Customer satisfaction with smaller chains rises

Quality becomes more important to consumers, according to American Customer Satisfaction Index chairman

Smaller restaurant chains are gaining in customer satisfaction scores as larger chains slip, according to a report released Tuesday by the American Customer Satisfaction Index.

The Ann Arbor, Mich.-based ACSI, which was founded at the University of Michigan, discovered in its 2013 survey that customer satisfaction for smaller full-service restaurant chains rose 2.5 percent, to an ACSI score of 83 out of 100, and helped the category. Limited-service restaurants remained at 80 for

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