Reaching Millennials at your restaurant

Reaching Millennials at your restaurant

This is part of Nation’s Restaurant News' special coverage of the 2014 MUFSO conference, taking place Oct. 5–7 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

Millennials are increasingly becoming the dominant economic force in the restaurant business, and they’re seeking connection to what they see as a simpler time — with handcrafted, clean, artisanal, socially responsible foods and beverages served in homey environments.

To reach those customers — the generation born, roughly, between 1980 and 2000 — restaurant operators must encourage workers to achieve their highest potential by playing to their strengths.

Those were the

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