NPD: Younger consumers eating more fresh food

NPD: Younger consumers eating more fresh food

Rate at which young people are switching to fresh fruit, veggies, more is accelerating, report finds

Burgers, nachos, fries and tacos aren’t the only items attracting coveted 18-34-year-old male consumers anymore, as young people increasingly drive consumption of fruits, vegetables and other fresh foods, according to The NPD Group.

The consumer research firm reported that consumption of fruit and vegetables, as well as fresh meat, poultry, fish and eggs, grew by 20 percent, to more than 100 billion eating occasions, between 2003 and 2013. While people ages 40 and older st

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