NPD: Winter weather dampened 1Q traffic

NPD: Winter weather dampened 1Q traffic

Delivery, beverage-focused brands benefited from weather

Severe weather in the first quarter put a chill on U.S. restaurant visits, but delivery orders and beverage-focused brands saw traffic increase, according to research released by The NPD Group Inc. on Wednesday.

While traffic at all U.S. restaurants declined 1 percent in the quarter, spanning January through March, the Port Washington, N.Y.-based market research firm found that delivery orders increased 4 percent.

“Extreme weather conditions affect consumer behav

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