NPD: Weekday quick-service restaurant traffic climbs

NPD: Weekday quick-service restaurant traffic climbs

Operators share how they are taking advantage of traffic growth

With employment continuing to improve and gas prices at a six-year low, many consumers are finding themselves with a little more money to spend. One way they’re choosing to spend it is on weekday meals from quick-service restaurants.

According to new data from global market research firm The NPD Group, total restaurant traffic during the weekday rose 3 percent in the year ended November 2015, on top of two consecutive years of no growth. Quick service was the only segment

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