NPD: Weak global restaurant traffic raises concerns

NPD: Weak global restaurant traffic raises concerns

Only four of 11 international markets surveyed saw traffic increase during the second quarter

Restaurant average checks rose modestly worldwide in the second quarter, but traffic declines in some markets raised concerns about the industry’s ability to attract repeat customers, according to The NPD Group.

The report found that only four of 11 markets included — Australia, Canada, China, France, Germany, Great Britain, Italy, Japan, Russia, Spain and the United States — reported traffic increases: Australia, Great Britain, and the emerging markets of Russia and China.

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