NPD: Location is top driver of repeat restaurant visits

NPD: Location is top driver of repeat restaurant visits

Dunkin’ Donuts and Chipotle reveal their strategies for building loyalty and increasing visits.

In a stagnant marketplace, a chain’s growth is tied to the operator’s ability to gain a greater share of their customers’ visits, increasing repeat visits and building greater chain loyalty, according to market research firm The NPD Group.

“Having a loyal customer base is the only way you’re going to survive in this marketplace,” said NPD analyst Bonnie Riggs. “If [you] take note of who is doing well, they have strong loyalty programs.&r

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