NPD forecasts traffic, spending growth in 2014

NPD forecasts traffic, spending growth in 2014

Restaurant visits flat for most of 2013, research firm finds

Restaurant operators produced mixed results for much of the past year, with flat traffic but slightly positive average checks, but both of those metrics are expected to improve in 2014, according to a new report from The NPD Group.

The Port Washington, N.Y.-based market research firm found that overall foodservice traffic was flat for the 12 months ended in September 2013, compared with a year earlier, while average spending rose 2 percent during that period. For 2014, NPD Gr

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