Coffee pot

Missing the ‘sweet spot’?

Operators may be charging more than value-conscious diners want to pay

Restaurant consumers are paying more for their meals these days but are less satisfied with the value they are receiving, according to new research from The NPD Group.

Operators who offer and promote meals in consumers’ “sweet spots” — the price ranges they perceive as offering the greatest bang for the buck — stand to increase traffic in today’s still-weakened economy, NPD officials said.

However, many restaurateurs who for various

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish