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Missing the ‘sweet spot’?

Operators may be charging more than value-conscious diners want to pay

Restaurant consumers are paying more for their meals these days but are less satisfied with the value they are receiving, according to new research from The NPD Group.

Operators who offer and promote meals in consumers’ “sweet spots” — the price ranges they perceive as offering the greatest bang for the buck — stand to increase traffic in today’s still-weakened economy, NPD officials said.

However, many restaurateurs who for various

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Contact: Desiree Torres [email protected]

TAGS: News
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