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Millennials, yes millennials, likely to prefer chain restaurants: study

AlixPartners finds young consumers want to spend more at restaurants

Younger consumers are far more likely than their older counterparts to prefer chains to independent restaurants, according to an annual global consumer survey from consulting firm AlixPartners.

“We were surprised to see that,” AlixPartners Managing Director Kurt Schnaubelt said in an interview. “The Baby Boomer wants independents and wants full-service restaurants.”

The results came in a global survey of more than 8,000 consumers in a dozen countries, i

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