Among the 25 new LTOs Arbyrsquos offered in 2015 were the Loaded Italian pictured and Sliders

Among the 25 new LTOs Arby’s offered in 2015 were the Loaded Italian (pictured) and Sliders.

Menu innovation key consumer draw in 2015

Taco Bell, Arby’s share success stories of driving sales

Last year, consumers dined cost-consciously, but in 2015 they dined more adventurously. In a year when overall industry traffic increased just 1 percent, the brands that fared best were those that met consumers’ new needs by offering innovative products, according to officials at market research firm The NPD Group.

“It wasn’t so much about value this year,” NPD analyst Bonnie Riggs said. “It’s about the food, the innovation.”

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