Johnny Rockets targets Hispanic markets

Johnny Rockets targets Hispanic markets

Operator eyes growth opportunities in West Texas, Arizona

Johnny Rockets is making a more targeted push into Hispanic markets, company officials said Wednesday.

The Aliso Viejo, Calif.-based operator has signed a franchise agreement with Cruzar Group LLC to open at least three restaurants in El Paso, Texas, as part of an aggressive expansion into West Texas, where there is a large Hispanic population.

Restaurants are also under construction in San Antonio and Laredo, Texas, and Arizona is another target market with a growing

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