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How restaurants compete with alternative meal sources

Two operators share tips for capturing consumers’ share of stomach 

Meals eaten away from home and those eaten at home have historically had a negative correlation. When meals eaten out are up, meals eaten at home are down, and vice versa.

But according to the latest research from The NPD Group, both have softened, in part due to consumers getting more meals from a growing bounty of sources, including meal kits, online grocers and food trucks.

“People are getting meals, food from other sources,” said NPD analyst Bonnie Riggs. &ldqu

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Contact: Desiree Torres

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