How restaurants can catch consumers

How restaurants can catch consumers

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

“We’ve never experienced anything like this before.” — Bonnie Riggs, restaurant analyst at market research firm The NPD Group

Since 2008, the weakened economic environment has been described as “the new normal.” Change is ever present, companies need to move quickly to succeed, and shifting consumer demands have created a path of uneven terrain for operators.

One factor has remained consistent for many in the foodservice indus

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TAGS: Operations
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