How casual dining can capture Hispanic market share

How casual dining can capture Hispanic market share

Two studies shed light on opportunities to tap into the growing consumer group

The Hispanic consumer market is growing, and casual-dining restaurants have opportunities to capture a larger share of that spending, according to two studies released last month.

Hispanic customers tend to spend more than non-Hispanics at both quick-service and casual-dining restaurants, according to Burke Inc. research sponsored by Univision Communications Inc. Their parties tend to be larger as well.

Ninety percent of so-called “Upscale Latinos,&rdqu

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