Hot Concepts winners: Consumers seek adventure from restaurants

Hot Concepts winners: Consumers seek adventure from restaurants

This is part of Nation’s Restaurant News' special coverage of the 2015 MUFSO conference, taking place Sept. 20–22 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on NRN.com and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

Consumers today — particularly Millennials — are looking for adventure from restaurants, and see their food choices as an expression of their identity.

So said a panel of Hot Concepts award winners on Sunday who shared strategies for success at the annual MUFSO conference in Dallas.

The five winners, selected by the Nation’s Restaurant News editorial team, represent trendsetting brands that appeal to the changing consumer.

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