This article does not necessarily reflect the opinions of the editors and management of Nation’s Restaurant News.
After the E. coli outbreak at Jack in the Box in the 1990s, consumers were understandably reluctant to even enter one of the stores again. Sales were so low that Jack in the Box was losing money just by opening for business each day.
Yet one thing brought consumers back: A price cut.
It’s no secret that people say one
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.