It’s the meal consumers are least likely to skip, and the one they are most likely to spend the most money on, but the dinner daypart at restaurants isn’t doing so well.
Market research firm The NPD Group said part of the problem is that many operators are focusing too much on price and not enough on meeting consumers’ needs at dinner.
“It’s a very important meal occasion -- not just to operators, but to the consumer,” NPD analyst Bonnie Rig
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Contact: Desiree Torres [email protected]