A prime example of consumersrsquo growing desire for affordable protein options is Greek yogurt which has seen an increase in consumption in recent years

A prime example of consumers’ growing desire for affordable protein options is Greek yogurt, which has seen an increase in consumption in recent years.

Consumers want more protein

Smart restaurant operators satisfy cravings with a variety of options.

Move over, calories, fat and whole grains: There’s a new nutritional element catching consumers’ eyes. It’s protein, and it’s what a growing number of consumers are looking to get more of in their diets, say officials at market research firm The NPD Group.

“There’s always a new thing in the food industry,” said NPD Food and Beverage Analyst Darren Seifer. “It’s protein’s time to shine.” <

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TAGS: Food Trends
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