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Consumer Trends: Money matters

Study shows deals losing power even as consumer price sensitivity persists

The ubiquitous deals that helped to drive restaurant traffic throughout the economic slowdown are losing their appeal with consumers.

While price remains the top motivator for visiting restaurants, the number of customers who say they are prompted by deals is on the wane, according to new data from The NPD Group.

“Price is a key driver, and we as an industry have tried to come up with different strategies, but it’s not working,” said Bonnie Riggs,

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Contact: Desiree Torres [email protected]

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