Money stock image

Consumer Trends: Money matters

Study shows deals losing power even as consumer price sensitivity persists

The ubiquitous deals that helped to drive restaurant traffic throughout the economic slowdown are losing their appeal with consumers.


While price remains the top motivator for visiting restaurants, the number of customers who say they are prompted by deals is on the wane, according to new data from The NPD Group.


“Price is a key driver, and we as an industry have tried to come up with different strategies, but it’s not working,” said Bonnie Riggs,

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish