Breaking down 30 years of restaurant traffic trends

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

Bonnie Riggs, restaurant analyst for market research firm The NPD Group, has been studying guest traffic trends for the past 30 years — and she has never seen business as sluggish as it is today.

Visits to restaurants fell by 3 percent during 2009, the heart of the “Great Recession,” and despite data indicating a broader macro-economic recovery, customers still are staying away from restaurants as we close out 2014.

There are bright spots — like

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