To attract Millennials, put their kids first

To attract Millennials, put their kids first

The “me generation” considers their children’s needs when picking a restaurant, NPD says

They’ve been called narcissists, entitled and the me-me-me generation, but when it comes to eating out, Millennials with kids are putting their children first. And, according to officials from market research firm The NPD Group, restaurants that wish to attract them should do the same.

According to a recent report from Port Washington, N.Y.-based NPD, families with kids made 1.2 billion fewer visits to restaurants in 2014 than they did in 2008. For millennial families, those cut

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.