9 operators discuss what consumers want

9 operators discuss what consumers want

The race is on for the consumer's food dollar. Use this report to understand what consumers want and how you can meet their needs. If you don't, they have many other options. Get the full report>> Consumers have more choice, less money>> Don't forget these diners: Lower-income consumers>> Meet the Millennial family>> Meet the Millennial man>> Meet the higher-income woman>> Meet the Baby Boomer >>

Ed Valle, chief marketing officer, El Pollo Loco

What customer group is your target, and why?

We target what we like to call the “Main Street Foodies” on the go that crave fresh, flavorful meals that are better than typical fast-food options. They focus on getting a quality product that is priced right w

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