Whataburger Whataburger

Whataburger: Winning with families

NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>

Regional cult favorite Whataburger has generated a loyal following, especially among Hispanic consumers, who frequent the 806-unit chain for casual lunches, dinner on the way home and family meals. The chain is most popular among Baby Boomers.

Guests of the San Antonio-based chain visit Whataburger more frequently than most other quick-service burger chains, with 10 percent of customers eating there on a weekly basis, compared with 7 percent for its competitors. Another 26 percent eat there every two to three weeks, compared with 21 percent for their competitors.   

Related: 10 brands ranked highest for service: Consumer Picks 2017

Whataburger scores high for offering items that its customers crave, as well as friendly customer service.

Guests are far more likely to recommend the restaurant to family and friends than other burger chains.

Related: Krispy Kreme: Staying consistent and craveable

The chain is generally regarded as a “classic/timeless” restaurant that is consistently good, and outperforms its competitors in ratings of food quality, service and ambience. It also gets top marks for portion size.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish