Smashburger exterior

Smashburger climbed the overall Limited-Service rankings this year and landed a spot as the No. 2 player within the Limited Service/Burger category. The chain has earned consumer favor by focusing on food quality and targeting Millennials.

Restaurant chains face a challenge of staying relevant

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks. See the full Consumer Picks report >> Get the methodology behind the survey >>

The top scorers in key categories within this year’s Consumer Picks survey brought no surprises.

The lineup of consumer favorites like In-N-Out Burger, The Cheesecake Factory, Morton’s the Steakhouse, Ben & Jerry’s and Cracker Barrel Old Country Store include a solid group of brands that have largely stuck to their knitting in their respective categories but also stayed relevant.

They do what they do well and have continued to do so for the younge

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