Ben  Jerrys ice cream

The limited-service ice cream chain’s location strategy concentrates on building new stores in places where people are walking and having a good time.

Positive workplace culture, top locations secrets to Ben & Jerry’s success

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks. See the full Consumer Picks report >> Get the methodology behind the survey >>

Ben Cohen and Jerry Greenfield took a $5 correspondence course on ice cream making and in 1978 used that knowledge to start their first shop in a Burlington, Vt., renovated gas station. 

After they rented space in an old spoon and bobbin mill, it was the packaged ice cream the two started selling in 1980 that would make Ben & Jerry’s a nationally known brand with ice cream names like “Cherry Garcia” and “Chubby Hubby.”

But the com

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.