Ben  Jerrys ice cream

The limited-service ice cream chain’s location strategy concentrates on building new stores in places where people are walking and having a good time.

Positive workplace culture, top locations secrets to Ben & Jerry’s success

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Ben Cohen and Jerry Greenfield took a $5 correspondence course on ice cream making and in 1978 used that knowledge to start their first shop in a Burlington, Vt., renovated gas station. 

After they rented space in an old spoon and bobbin mill, it was the packaged ice cream the two started selling in 1980 that would make Ben & Jerry’s a nationally known brand with ice cream names like “Cherry Garcia” and “Chubby Hubby.”

But the com

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