Consumer Picks 2015: Understanding the numbers

Consumer Picks 2015: Understanding the numbers

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks. See the full Consumer Picks report >>

The Consumer Picks survey, now in its fifth year, continues to grow and reveal new insights about brand strength and consumer preferences in the restaurant industry.
 
The 2015 report includes more than 42,000 vetted consumer ratings and analyzes consumer perceptions of 172 restaurant brands, which is 10 more brands than last year and 33 more than were rated in the debut survey in 2011. As a result, this year’s report offers the most complete picture of restaurant bra

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