Ruths Chris Steak House
No. 1, Ruth's Chris Steak House

Consumer Picks 2013: Happy hours help keep Fine Dining top of mind

NRN presents a comprehensive look at the factors impacting consumers' relationships with restaurant brands in the 2013 Consumer Picks special report. Produced with WD Partners, the annual report analyzes customer feedback on more than 150 restaurant brands across four industry segments. Find out more about individual restaurant brand rankings and scores >>

Fine-dining restaurants — often viewed solely as special-occasion venues — have a unique challenge when it comes to staying front of mind with customers.

But for two of the three chains in this category, Ruth’s Chris Steak House and McCormick & Schmick’s, happy hour promotions have proven to be important vehicles for keeping them on their guests’ radars in between birthdays, anniversaries and expense-account meals.

Conrad Lyon, se

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