10 most craveable restaurant brands: Consumer Picks 2017

Airport travelers and mall shoppers know the familiar smell of cinnamon that almost makes a visit to Cinnabon a foregone conclusion.

NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>

Airport travelers and mall shoppers know the familiar smell of cinnamon that almost makes a visit to Cinnabon a foregone conclusion. The Focus Brands subsidiary earned top marks for craveability for its signature item.

In recent years the Atlanta-based chain, with more than 800 locations nationwide, has worked to make its treats more accessible, with MiniBon Rolls for a less indulgent 350-calorie snack rather than the larger 880-calorie Cinnabon Classic Roll. It also has introduced BonBites, about 100 calories each and available in packs of four or six.

Related: Top brands ranked by customer loyalty

Cinnabon has also rolled out a rotating line of frappe-like Chillatta drinks and limited-time roll flavors, most recently Biscoff Cookie Crumbles that can be added to the classic treats.

See the top 10 finishers for craveability.

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