Driving forces behind restaurant sales

Driving forces behind restaurant sales

Higher fuel prices don’t always put the brakes on consumption

Rising gas prices may have restaurant operators on edge, but there’s no need yet for that concern to be fueling any panic, observers say.

While spikes in gas prices, such as those experienced after Hurricane Katrina in 2005, can have an immediate impact on consumer spending, gradual long-term increases are less likely to affect restaurant sales — even at quick-service restaurants where customers tend to have lower incomes, according to new research from Restaurant R

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Contact: Desiree Torres [email protected]

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