Commodity costs favorable for chicken wing chains in 2014

Commodity costs favorable for chicken wing chains in 2014

Industry watchers and operators still stress the need for menu diversity to prepare for future market volatility.

At the start of 2014, commodity prices for traditional chicken wings are trending down from 2013, and certainly much lower than the record highs of 2012 — but industry watchers and operators warn that price deflation is fleeting and that wing chains need to keep their menus as dynamic as possible.

“If we look at the past five years and the trends against wings, it’s a roller coaster, and what’s moving the needle is supply and demand,” said DeWayn

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