The price of lean ground beef has increased about 26 percent over the past two years, and could rise as much as another 10 percent in 2015. Restaurants may have just one choice as they look to combat that inflation.
“Promote an LTO chicken breast sandwich,” said John Barone, president of Market Vision Inc.
Burger chains are indeed selling more chicken sandwiches these days amid record-high beef prices. For instance, Burger King’s recent 10-piece Chicken Nugget promotion,