CMO Perspectives
Marco’s Pizza CMO reveals marketing plans

Marco’s Pizza CMO reveals marketing plans

Cathy Hull, the chain’s first chief marketing officer, says she aims to ‘elevate the brand’

Cathy Hull began her new role as Marco’s Pizza’s first chief marketing officer on Monday, and she already has laid out plans to elevate a vision for the chain’s marketing to match the brand’s long-term strategy of rapid franchise growth.

She joined 425-unit Toledo, Ohio-based Marco’s after four years as chief marketing officer for Lexington, Ky.-based Fazoli’s, which she helped reposition from

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