CMO Perspectives

How brands can stand out in a crowded industry

This article is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

In this feature I regularly talk to restaurant CMOs and get their perspective on what is going on in the industry each month. This month I decided that I wanted to share my own perspective and share some thoughts I had while in Chicago at the NRA Show in May.

I have always been fascinated by the power of brands and the impact they have on our everyday lives and our lifestyle decisions. Brands influence everything around us and shape the way we act in noticeable and unnoticeab

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