CMO Perspectives
Russ Klein of Arbys

Having Words With: Russ Klein of Arby's

Russ Klein has a lot of marketing experience. Before taking over as chief marketing officer at Atlanta-based Arby’s last year, he served as global marketing president for Burger King and held marketing positions at 7-Eleven, 7-Up and other consumer brands.

Klein says he is not a marketer who jumps at the latest trend. Rather, he has developed an eye for playing the long game.

A self-proclaimed brand turnaround specialist, Klein aims to take 3,400-unit Arby&rsquo

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