CMO Perspectives
CMO Perspectives: Sarah Grover of Barfresh

CMO Perspectives: Sarah Grover of Barfresh

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

I have known Sarah Grover for many years, and respected her and admired her work as CMO of California Pizza Kitchen, where she was part of the brand for 25 years, serving in a variety of key roles. I had a chance to catch up with her recently and find out about her recent position as CMO at Barfresh, a ready-to-blend beverage company that develops, produces and distributes smoothies, shakes and frappes to restaurants.

Explain your approach towards marketing at CPK for so

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