CMO Perspectives
CMO Perspectives: Rachel Phillips-Luther of Zoës Kitchen

CMO Perspectives: Rachel Phillips-Luther of Zoës Kitchen

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

Plano, Texas-based Zoës Kitchen’s leaders like to say the brand was “born in the Mediterranean and raised in the South.” The fast-casual chain grew up fast in the past year, going public in April and announcing plans to rapidly grow off its base of about 120 restaurants.

Vice president of marketing Rachel Phillips-Luther is the Zoës executive tasked with refining and expl

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TAGS: Fast Casual
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