CMO Perspectives
Schlotzskyrsquos  CMO Mark Mears

Schlotzsky’s CMO Mark Mears

CMO Perspectives: Mark Mears of Schlotzsky’s

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

Schlotzsky’s CMO Mark Mears has a unique, diverse background in building growth brands, with experience at Pizza Hut, McDonald’s and The Cheesecake Factory.

Mears, who was most recently president of Mimi’s Café, discussed Schlotzsky’s recent turnaround successes and future plans, including a new mobile loyalty strategy and marketing to Millennials.

Can you provide a brief snapshot of your brand for anyone unfamiliar with Schlotzsky’s?

Since we f

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