CMO Perspectives: Karin Silk of Rubio's

CMO Perspectives: Karin Silk of Rubio's

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

In a recent trip to San Diego, I visited a Rubio’s Restaurant near my hotel. The menu had evolved since the last time I was there many years earlier, and I was impressed by the quality and flavor of food and overall experience. In fact, I ate there three times in three days. I recently reached out to speak to Karin Silk, senior VP of marketing at Rubio’s, to learn more.

Can you give those of us unaware of your brand an overview?

Rubio’s Coastal Grill f

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