CMO Perspectives
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CMO Perspectives: Doug Reifschneider of Firehouse Subs

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

By positioning itself as a gourmet sandwich chain in the rapidly expanding fast-casual segment, Firehouse Subs has no shortage of competition trying to match its supercharged growth rate. That kind of ramp-up in unit count raises the degree of difficulty for Doug Reifschneider, the Jacksonville, Fla.-based chain’s vice president of marketing, but it is a challenge he welcomes.

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