CMO Perspectives
CMO Perspectives: Denny's Frances Allen

CMO Perspectives: Denny's Frances Allen

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

As executive vice president and chief brand officer for Denny’s, Frances Allen is responsible for the overall direction of the brand’s marketing strategies and initiatives, positioning, advertising campaigns and menu development.

She joined the Spartanburg, S.C.-based company in July 2010, bringing with her more than 25 years of experience in consumer marketing for some of the world’s most recognized brands. During her time at Denny’s, Allen has led

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