Panera expects delivery at 15% of units by year end

CMO Perspectives: Blaine E. Hurst of Panera Bread

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape. In this installment, Clay Dover, CMO of Pei Wei Asian Diner, discusses driving innovation with Panera Bread chief transformation and growth officer Blaine E. Hurst.

I was very excited to interview Blaine E. Hurst, who serves as executive vice president, chief transformation and growth officer for Panera Bread, which has more than 1,900 bakery-café locations across the U.S. and Canada. Blaine joined Panera in 2011 to lead the team focused on the reinvention of the customer experience, known as Panera 2.0. Panera is considered a leader in innovation,

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