CMO Perspectives
CMO Perspectives: Barry Westrum of Dairy Queen

CMO Perspectives: Barry Westrum of Dairy Queen

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

Since joining Dairy Queen as executive vice president of marketing in February 2012, Barry Westrum has been mindful of the quick-service chain’s storied heritage while staying focused on the brand’s present and future.

Next year, the Minneapolis-based chain will celebrate its 75th anniversary as a brand, as well as the 30th anniversary of its iconic Blizzard treat. Yet Dairy Queen’s leaders constantly look to update and refresh both the brand and the Blizzard to stay

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