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Arby’s CMO looks ahead with new agency

Chief Marketing Officer Rob Lynch discusses marketing innovation after awarding the chain's account to Fallon.

Shortly after Rob Lynch took over as chief marketing officer of Arby’s Restaurant Group Inc. last September, he called for an agency review to replace Crispin Porter + Bogusky, the firm that won the chain’s account with no review under former CMO Russ Klein, who resigned last June.

Despite all that transition, Arby’s built considerable sales and

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