Chili's Grill & Bar loyalty program rollout hurts 4Q sales

Chili's Grill & Bar loyalty program rollout hurts 4Q sales

Company executives optimistic about long-term benefits of program

Same-store sales at Chili’s Grill & Bar company-operated restaurants fell 0.8 percent in the company’s fiscal fourth quarter, which ended June 24, and executives with parent company Brinker International Inc. say their loyalty program bears part of the blame.

In particular, CEO Wyman Roberts said on the company’s earnings call Thursday, that the transition to My Chili’s Rewards impacted sales in the quarter. Wait staff, he said, concentrated on getting guests to sign up for

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